Produce

  • Make Your Home Office Work: Space Selection, Part 2

    Selecting the right place to work is essential for small business owners.  Last week, we began reviewing some practical considerations if you want to work at home.  This week, we are continuing the second of a multi-part series on the Home Office.   Renovations Is this the time to invest in some home renovations, allowing you to meet your office needs?  Perhaps an office would ...

    Posted at March 27, 2014 | By : | Categories : Our Work,Plan,Produce | 0 Comment
  • Make Your Home Office Work: Space Selection, Part 1

    The selection of office space may be the difference between success and failure for an entrepreneur.  Many small businesses operate, at least for a time, from a home office.  Where should you work within your home?   The Cost of Space Although there do not have to be out-of-pocket costs to create a home office, there are opportunity costs.  Few people have ...

    Posted at March 19, 2014 | By : | Categories : Our Work,Plan,Produce | 0 Comment
  • Competition Can Make Us Stronger

    When we have a small business, paying attention to the competition is especially critical.  If they improve, we need to do the same – although not necessarily in the same way. Big companies tend to be good at offering wide variety, but many struggle with service excellence.  Small companies often lack breadth, but can compete with strength in service, or ...

    Posted at February 19, 2014 | By : | Categories : Analyze,Market,Our Work,Plan,Produce | 0 Comment
  • Tips for Part-Time Business Owners

    Part-time business ownership can be very difficult.  When we work full-time, we know that we have to focus on the business every work day, and sometimes, even on weekends.  However, part-time work is easy to set aside for a day, a week, or a month without progress.  Those breaks can make momentum difficult or ...

    Posted at January 22, 2014 | By : | Categories : Analyze,Our Work,Plan,Produce | 0 Comment
  • The Challenge of a Part-Time Business

    There are many, many people attempting to have small businesses on a part-time basis.  They think, “I’ll start small.  Then, if it grows, I may make it full-time one day.” This is much more difficult than starting a full-time operation.  Too many times, this plan does not work. Why?  Starting a business takes commitment and focus.  By planning for a business ...

    Posted at January 15, 2014 | By : | Categories : Our Work,Plan,Produce | 0 Comment
  • The Difference Between Marketing and Merchandising

    We hear a lot about marketing, but merchandising is just as critical to success.  What is the difference? Marketing includes the efforts made to inform the target market that our products and/or services are available for purchase.  Some are direct (e.g., “buy this!”) and some are subtle (e.g., promote brand awareness). Merchandising focuses on product and its presentation to ...

    Posted at December 18, 2013 | By : | Categories : Market,Our Work,Produce | 0 Comment
  • Thank You

    As always, I am very appreciative of the support you have given me.  But, this blog is about you.   Thank you for providing incremental choices for consumers and businesses. Thank you for working hard to make and keep your business viable. Thank you for blazing new trails and offering products and services that are uniquely yours. Thank you for doing what you can to strengthen ...

    Posted at November 27, 2013 | By : | Categories : Our Work,Produce | 0 Comment
  • Simple Five-Star Idea: Weekly Internal Meetings

    Holding weekly internal meetings is a habit worth making.  This simple and inexpensive procedure can make a tremendous difference in the operation of a small business (or a large one!). When we first started weekly meetings at World Book Encyclopedia, we invited people from each department:  IT, Customer Service, Marketing and Production.  Other departments were invited on occasion, such as Legal.  At ...

    Posted at November 6, 2013 | By : | Categories : Analyze,Market,Our Work,Plan,Produce | 0 Comment
  • A Day to Reflect

    Twelve years ago our lives changed on a beautiful September day.  A lot has happened since then for the United States as a nation and the status of our economy. Today, let’s reflect on what is good about our opportunities and the freedom we have to take advantage of them. I want to challenge us all to move past our difficulties, keep all that ...

    Posted at September 11, 2013 | By : | Categories : Analyze,Market,Our Work,Plan,Produce | 0 Comment
  • Driving Lessons: Quick Changes in Focus

      Our eyes are incredible assets.  This is never more apparent than when driving a vehicle on the road.  As small business owners, we can learn from the quick changes in focus that our eyes make without conscious thought. When driving, whether locally or long-distance, we have three goals:  1) drive safely, 2) look for ...

    Posted at August 21, 2013 | By : | Categories : Analyze,Our Work,Plan,Produce | 0 Comment
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