• Lessons from a Butterfly Bush

    I was not impressed the first time I saw a butterfly bush in our Colorado yard.  The spindly branches were dried out and the leaves long gone.  Jim and I had no idea what it was and decided to cut it way back until the spring, when we would dig up the roots and plant something new.  Little did we know what would happen, or what could be learned about building a successful small business.

    Posted at July 24, 2013 | By : | Categories : Analyze,Market,Our Work,Plan,Produce | 2 Comments
  • Problems Present Marketing Opportunities

    When the inevitable problem crops up, it is easy to focus on the challenge rather than ways to help drive revenue in the days to come.  A little forethought can prepare us to act if it turns out that a problem presents a marketing opportunity. Spend some time on contingency planning for your small business.  First of all, what would a major ...

    Posted at July 17, 2013 | By : | Categories : Market,Our Work,Plan,Produce | 0 Comment
  • Assuring Access

      My friend is married to a wise entrepreneur.  She was thinking of opening a second location for her specialty store in our area.  Recently, when touring a possible location to lease, she asked about parking.  “How many dedicated spaces would I have?” “Eleven.  But, we always send customers over to park in the shopping center lot next door.” “Have you worked out a deal with ...

    Posted at July 10, 2013 | By : | Categories : Our Work,Plan,Produce | 2 Comments
  • Do Unto Others

    Every small business owner wants to be paid on time, or even early.  But, how good are we at paying our vendors on time? One of our best long-term consulting clients was the owner of a fast-growing private enterprise.  He told us many times how much he loved our work.  But, his appreciation was best demonstrated by his quick payment of our ...

    Posted at July 3, 2013 | By : | Categories : Our Work,Plan,Produce | 2 Comments
  • Without Fail

    Small businesses must produce revenue and, ultimately, profit to succeed.  What is one thing that must be done on a timely basis in order to make this happen? Send out invoices to customers! For retail companies, most payments are received at the time of purchase.  But, many of us generate revenue in a different way.  We have relatively fewer customers, whether we are physicians, electricians, child care operators or consultants. When the last day of the month comes, ...

    Posted at June 26, 2013 | By : | Categories : Our Work,Plan,Produce | 0 Comment
  • What Does An Email Address Say?

      An email address will get more exposure than most advertising.  It is on business cards – but, more importantly, it is on every email written or received.  What message should it deliver? In small business development, every “touch point” created for the target market has potential value.  The goal: turn a prospect into a customer or ...

    Posted at June 19, 2013 | By : | Categories : Analyze,Market,Our Work,Plan | 0 Comment
  • The Music Teacher’s Lesson

    The tables were turned a few years ago when our former music teacher shared her problems and got a lesson in pricing tactics from another small business owner.  This took place while she was passing the time with my husband while they waited to be called for jury duty. Jim broke down each ...

    Posted at June 5, 2013 | By : | Categories : Our Work,Plan | 0 Comment
  • Marketing 101: Color Choice Matters

    When establishing a start-up, or sprucing up an existing small business, color choice is an early and important step on the path to strong and consistent marketing.  We need to choose colors deliberately. Color conveys a message about your business.  It may enhance the message or image – or it may detract.  For instance: Environmental products often reflect earth tones of green, beige or blue.  Gray and red would not add to the “green” statement ...

    Posted at May 15, 2013 | By : | Categories : Market,Our Work,Plan | 0 Comment
  • Business Plan Evolution

    We do not have to have a big business to benefit from a written Business Plan.  In a series of previous posts, we have reviewed the key elements for a plan that can be of great help to small businesses and entrepreneurs. Once we have the basic components in place, a Business Plan is not “done.”  It is not like the great American novel – intended to be changeless, and ...

    Posted at April 17, 2013 | By : | Categories : Our Work,Plan | 0 Comment
  • A Plan For Success

    Although starting a small business is challenging, constructing a Financial Plan first can make us more likely to be successful.  It may even speed up the process.  If we look at the size and timing of our expenses realistically, we may end up with extra incentive to ramp up the business in a shorter time-period.  This is how entrepreneurs can make progress and set reasonable expectations. Looking back at my ...

    Posted at April 10, 2013 | By : | Categories : Our Work,Plan | 0 Comment
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