Plan

  • Focus for 2014

    Personal resolutions are easily and too-often forgotten by mid-January.  However, small businesses can benefit from something more substantial.  We can select a primary focus for the year and make sure we measure our progress on that goal or objective throughout the year. When we keep a written business plan, all key objectives, strategies and tactics should be covered over a ...

    Posted at January 8, 2014 | By : | Categories : Our Work,Plan | 0 Comment
  • Simple Five-Star Idea: Weekly Internal Meetings

    Holding weekly internal meetings is a habit worth making.  This simple and inexpensive procedure can make a tremendous difference in the operation of a small business (or a large one!). When we first started weekly meetings at World Book Encyclopedia, we invited people from each department:  IT, Customer Service, Marketing and Production.  Other departments were invited on occasion, such as Legal.  At ...

    Posted at November 6, 2013 | By : | Categories : Analyze,Market,Our Work,Plan,Produce | 0 Comment
  • Organization = Power: Keeping a Contact List

    Any efforts spent in organizing a small business result in power and strength for growth and stability.  A crucial one that is often overlooked by entrepreneurs is the task of keeping an up-to-date contact list.  A smart phone helps, but can have limitations on the number of details that can be tracked. In 1994, six years before my ...

    Posted at October 2, 2013 | By : | Categories : Our Work,Plan | 0 Comment
  • Work Together to Build Something Bigger

    Thanks to a collection of entrepreneurs, there is a tiny town near the border of North and South Carolina border that has a big reputation.  Calabash, North Carolina largely consists of seafood restaurants that serve the beach communities from Myrtle Beach to Wilmington.  For well over forty years, Calabash has been the place to go for great seafood and a special ...

    Posted at September 18, 2013 | By : | Categories : Analyze,Our Work,Plan | 2 Comments
  • A Day to Reflect

    Twelve years ago our lives changed on a beautiful September day.  A lot has happened since then for the United States as a nation and the status of our economy. Today, let’s reflect on what is good about our opportunities and the freedom we have to take advantage of them. I want to challenge us all to move past our difficulties, keep all that ...

    Posted at September 11, 2013 | By : | Categories : Analyze,Market,Our Work,Plan,Produce | 0 Comment
  • Driving Lessons: Check the Rear-View Mirror

    A week ago, I had a terrifying reminder of how driving a car is similar to running a business.  We, the self-employed, need to keep an eye on the road and on our destination.  However, my most recent revelation had to do with the importance of checking the rear-view mirror. En route to deliver our son ...

    Posted at August 28, 2013 | By : | Categories : Analyze,Our Work,Plan | 2 Comments
  • Driving Lessons: Quick Changes in Focus

      Our eyes are incredible assets.  This is never more apparent than when driving a vehicle on the road.  As small business owners, we can learn from the quick changes in focus that our eyes make without conscious thought. When driving, whether locally or long-distance, we have three goals:  1) drive safely, 2) look for ...

    Posted at August 21, 2013 | By : | Categories : Analyze,Our Work,Plan,Produce | 0 Comment
  • Business Etiquette 101: Personal Space

      Many small business owners have never lived in the corporate world, but there are basics of business etiquette that are appropriate for all of us.  Even if we love our work, it is good to remember that we are not interacting with our loved ones!  I work with my husband and would never consider a “familiar” gesture towards him in a ...

    Posted at August 14, 2013 | By : | Categories : Analyze,Our Work,Plan | 0 Comment
  • When Work Goes Wrong

    It is inevitable:  Mistakes happen.  People fail.  Accidents occur.  When work goes wrong we - the small business owners - have to fix it.  The buck stops with us. Valuable lessons on handling problems were taught to me early in my career.  I want to give credit (and thanks!) to all of the managers I worked with at L’eggs Products (now Sara Lee Direct).  The following principles describe that environment. #1 – Put controls in place to ...

    Posted at August 7, 2013 | By : | Categories : Analyze,Market,Our Work,Plan,Produce | 0 Comment
  • Recognize Opportunities to Shine

      Back in the corporate world, my co-workers and I used to frame presentations to senior management as “opportunities to shine.”  In the world of self-employment, there is no management to impress.  However, there are many, many chances to show potential buyers (or clients) that you and your company do good work. These situations need to be recognized and used.  That does not ...

    Posted at July 31, 2013 | By : | Categories : Market,Our Work,Plan | 0 Comment
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