Plan

  • Make Your Home Office Work: Be Safe

      Over the past two weeks, in Part 1 and Part 2, we looked at the selection of office space within a home. What else do you need to consider in creating a successful home office? Here are ...

    Posted at April 2, 2014 | By : | Categories : Our Work,Plan,Produce | 0 Comment
  • Make Your Home Office Work: Space Selection, Part 2

    Selecting the right place to work is essential for small business owners.  Last week, we began reviewing some practical considerations if you want to work at home.  This week, we are continuing the second of a multi-part series on the Home Office.   Renovations Is this the time to invest in some home renovations, allowing you to meet your office needs?  Perhaps an office would ...

    Posted at March 27, 2014 | By : | Categories : Our Work,Plan,Produce | 0 Comment
  • Make Your Home Office Work: Space Selection, Part 1

    The selection of office space may be the difference between success and failure for an entrepreneur.  Many small businesses operate, at least for a time, from a home office.  Where should you work within your home?   The Cost of Space Although there do not have to be out-of-pocket costs to create a home office, there are opportunity costs.  Few people have ...

    Posted at March 19, 2014 | By : | Categories : Our Work,Plan,Produce | 0 Comment
  • Spend Promotional Dollars Effectively

    Marketing promotions should clearly identify the products or services your small business offers and where to find them.  If the promotions get to your target market, they should be effective.  Sadly, too many entrepreneurs waste precious dollars. How many calendars did you receive in December?  I got five:  two from publications to which I subscribe, one from a non-profit to which I donate, one from an industry vendor, ...

    Posted at March 5, 2014 | By : | Categories : Market,Our Work,Plan | 0 Comment
  • Plan Ahead for 4th Quarter Holidays

    “It is only February!” you say.  Exactly.  Now is the time to plan your 4th quarter efforts so that your small business will reach its objectives! Many businesses fall into one of the following three categories:   Big ...

    Posted at February 26, 2014 | By : | Categories : Analyze,Market,Our Work,Plan | 0 Comment
  • Competition Can Make Us Stronger

    When we have a small business, paying attention to the competition is especially critical.  If they improve, we need to do the same – although not necessarily in the same way. Big companies tend to be good at offering wide variety, but many struggle with service excellence.  Small companies often lack breadth, but can compete with strength in service, or ...

    Posted at February 19, 2014 | By : | Categories : Analyze,Market,Our Work,Plan,Produce | 0 Comment
  • Rethink Your Definition of Competition

    We tend to look at business competition in a straight-forward way.  If we sell flowers, for example, we compete with other florists.  However, our competition may be much broader than that: Some potential customers want flowers, and nothing else will do.  Other potential customers are simply gift givers.  They do not have ...

    Posted at February 12, 2014 | By : | Categories : Analyze,Market,Our Work,Plan | 0 Comment
  • Do Not Fall in Love with Your Business

    Appreciate it.  Invest in it.  Be proud of it.  But do not fall in love with your own business or you will not be able to see it clearly. We often hear that newly-weds are blissfully happy because they only see the positives of their relationship.  They are immune – for a time – to the annoyances and complications that ...

    Posted at February 5, 2014 | By : | Categories : Analyze,Our Work,Plan | 0 Comment
  • Tips for Part-Time Business Owners

    Part-time business ownership can be very difficult.  When we work full-time, we know that we have to focus on the business every work day, and sometimes, even on weekends.  However, part-time work is easy to set aside for a day, a week, or a month without progress.  Those breaks can make momentum difficult or ...

    Posted at January 22, 2014 | By : | Categories : Analyze,Our Work,Plan,Produce | 0 Comment
  • The Challenge of a Part-Time Business

    There are many, many people attempting to have small businesses on a part-time basis.  They think, “I’ll start small.  Then, if it grows, I may make it full-time one day.” This is much more difficult than starting a full-time operation.  Too many times, this plan does not work. Why?  Starting a business takes commitment and focus.  By planning for a business ...

    Posted at January 15, 2014 | By : | Categories : Our Work,Plan,Produce | 0 Comment
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