Our Work

  • Make Your Office Work: Floor Plan Options (Part 2)

    There are a number of space-related issues that you should consider before signing a rental or purchase contract for a new location for your small business.  Use of an Open versus Closed Floor Plan, and Refreshment considerations, were covered in Part 1.  Here are other factors related to the maximization ...

    Posted at April 30, 2014 | By : | Categories : Analyze,Our Work,Plan,Produce | 0 Comment
  • Make Your Office Work: Floor Plan Options (Part 1)

    Before you sign a rental or purchase contract for your new business location, be sure to think through the internal needs for your office layout.  What changes or enhancements will be necessary to maximize productivity?   Open Floor Plan versus Individual Offices One critical aspect of your floor plan may be the balance between an Open Floor Plan versus Individual Offices.  For decades, individual offices were seen as appropriate for manager-level employees.  They offer privacy for the discussion ...

    Posted at April 23, 2014 | By : | Categories : Our Work,Plan,Produce | 0 Comment
  • Make Your Office Work: Physical Site Selection

    The old adage goes, “The three most important things about business site selection are location, location, location!”  However, with the advent of the internet and widespread use of GPS navigation, the critical nature of location has become a bit less important for some types of small businesses, especially for those that do not require a retail store-front.  For instance, my husband owns a 1965 Mustang convertible.  When it needed a replacement convertible top, we were ...

    Posted at April 16, 2014 | By : | Categories : Our Work,Plan,Produce | 2 Comments
  • Make Your Home Office Work: Human Contact

      A home office needs to work on a functional basis.  But, it also must address any other needs that may be particular to the owner.  One of the biggest concerns many small business owners have about “home work” is the solitude it can bring.   While I have always needed to be able to shut myself off from the world to ...

    Posted at April 9, 2014 | By : | Categories : Our Work,Plan,Produce | 0 Comment
  • Make Your Home Office Work: Be Safe

      Over the past two weeks, in Part 1 and Part 2, we looked at the selection of office space within a home. What else do you need to consider in creating a successful home office? Here are ...

    Posted at April 2, 2014 | By : | Categories : Our Work,Plan,Produce | 0 Comment
  • Make Your Home Office Work: Space Selection, Part 2

    Selecting the right place to work is essential for small business owners.  Last week, we began reviewing some practical considerations if you want to work at home.  This week, we are continuing the second of a multi-part series on the Home Office.   Renovations Is this the time to invest in some home renovations, allowing you to meet your office needs?  Perhaps an office would ...

    Posted at March 27, 2014 | By : | Categories : Our Work,Plan,Produce | 0 Comment
  • Make Your Home Office Work: Space Selection, Part 1

    The selection of office space may be the difference between success and failure for an entrepreneur.  Many small businesses operate, at least for a time, from a home office.  Where should you work within your home?   The Cost of Space Although there do not have to be out-of-pocket costs to create a home office, there are opportunity costs.  Few people have ...

    Posted at March 19, 2014 | By : | Categories : Our Work,Plan,Produce | 0 Comment
  • Spend Promotional Dollars Effectively

    Marketing promotions should clearly identify the products or services your small business offers and where to find them.  If the promotions get to your target market, they should be effective.  Sadly, too many entrepreneurs waste precious dollars. How many calendars did you receive in December?  I got five:  two from publications to which I subscribe, one from a non-profit to which I donate, one from an industry vendor, ...

    Posted at March 5, 2014 | By : | Categories : Market,Our Work,Plan | 0 Comment
  • Plan Ahead for 4th Quarter Holidays

    “It is only February!” you say.  Exactly.  Now is the time to plan your 4th quarter efforts so that your small business will reach its objectives! Many businesses fall into one of the following three categories:   Big ...

    Posted at February 26, 2014 | By : | Categories : Analyze,Market,Our Work,Plan | 0 Comment
  • Competition Can Make Us Stronger

    When we have a small business, paying attention to the competition is especially critical.  If they improve, we need to do the same – although not necessarily in the same way. Big companies tend to be good at offering wide variety, but many struggle with service excellence.  Small companies often lack breadth, but can compete with strength in service, or ...

    Posted at February 19, 2014 | By : | Categories : Analyze,Market,Our Work,Plan,Produce | 0 Comment