Our Work

  • Marketing 101: Can Your Target Market See You?

      Can your business be readily seen by your target market? Or, are you hidden from view? The box turtle is designed to blend into its surroundings for protection from predators. However, camouflage is the last thing a small business needs! There are three essential aspects of visibility: where, what and how.   Where:  Do ...

    Posted at June 19, 2015 | By : | Categories : Market,Our Work,Uncategorized | 0 Comment
  • What Contingency Plans Have You Made for Your Business?

    When the unexpected happens to your small business, are you prepared? o  If payroll hits and there is not enough money in your business checking account, do you have a credit line with your bank? Will it be triggered automatically, or do you need to take action? o  Is electricity essential to the business? If ...

    Posted at June 10, 2015 | By : | Categories : Our Work,Plan | 0 Comment
  • Writing a Book is Eerily Similar to Starting a Business

    At long last, my first book has been published! (More on that later.) I have always viewed authors as small business owners. Now I can attest that the process of writing, publishing and marketing a book is eerily similar to starting a small business: o   We must start with an idea. Then we must grow it, focusing and refining ...

    Posted at June 3, 2015 | By : | Categories : Analyze,Market,Our Work,Plan,Produce,Uncategorized | 0 Comment
  • Blogging Sabbatical

    Last fall, I decided to take a sabbatical from blogging for The Entrepreneur's Friend ®. Why?  I am using the time to focus on books that will be introduced via Amazon -- hopefully by May 1, 2015! In the meantime, check out the category "cloud" on the right of each web page.  It will lead you to over 180 blogs related to: Our Work - Plan, Produce, ...

    Posted at September 27, 2014 | By : | Categories : Our Lives,Our Work | 0 Comment
  • Words Matter: How Do You Encourage Your Team?

    Whether your small business “team” consists of paid employees or outside contractors, the verbal messages they are given matter.  This was reinforced to me this week as I observed communication and teamwork at its best. My husband and I have been sprucing up our home a bit.  After seventeen years, it was in need of a minor facelift, and part of that ...

    Posted at August 27, 2014 | By : | Categories : Our Work,Produce | 0 Comment
  • A New Take on Sampling

    When we produce a good product or service, and repeat purchases make sense, it helps if we can provide samples for our target audience.  If they try it and like it – and it is well-priced – they will likely buy again. Sampling includes these examples and more: o  A free packet of laundry detergent in the mail. o  A bite of food on a toothpick ...

    Posted at August 20, 2014 | By : | Categories : Market,Our Work,Plan | 0 Comment
  • Opportunities Taken

    Recently, we looked at several ways to identify needs that could become opportunities for your business.  Soon after writing those words, I boarded a plane for two weeks of touring in Alaska.  Examples of “opportunities taken” were everywhere – far too many to share them all.  Here are a few:   Vendors at the Dallas Airport has both expected and unexpected products for travelers.   Of course, there were products that ...

    Posted at August 13, 2014 | By : | Categories : Analyze,Market,Our Work,Plan,Produce | 0 Comment
  • The Downside of “Free”

    “Free” is the most powerful word we can use to make products disappear from our shelves.  But, there is a downside.  We may generate traffic from people who are not in our target audience, or who will never buy again.  Use of this word should be carefully examined in light of the objectives we have for a particular marketing promotion. Years ago, ...

    Posted at August 6, 2014 | By : | Categories : Market,Our Work,Plan | 0 Comment
  • The Power of “Free”

    For many years, the strongest marketing word that can be used is “free.”  That is why we see it so often.  It works! Buy one, get one free Free gift with purchase Get the 10th meal free Free 30-day trial   Over the years, savvy shoppers have learned to look for an asterisk at the end, indicating a qualification ...

    Posted at July 30, 2014 | By : | Categories : Market,Our Work | 2 Comments
  • Need Represents Opportunity

    Wherever there is a need, there is an opportunity for someone to create a product or service to satisfy it.  Thus, we must open our eyes to the needs of our existing clients or customers.  As entrepreneurs, we must be observant so that we will recognize any “holes” in our service or product offering, and create a way to fill them.   We ...

    Posted at July 23, 2014 | By : | Categories : Analyze,Our Work,Plan | 0 Comment