• Marketing 101: Watch What You Say

    Good marketing must be complete, easy to understand, compelling and effective.  Most small business owners and entrepreneurs are not large enough to have a marketing department.  So, it is up to each of us to give final approval to our marketing efforts before we commit them to a vendor’s processing. Years of proofing catalog pages for prices, unit codes and copy taught me the importance of attention to detail.  After all, I did not want to ...

    Posted at May 1, 2013 | By : | Categories : Market,Our Work | 2 Comments
  • Marketing 101: Make It Easy

    I’ve been in marketing and consulting for a long time so, when I look at advertising, my eye immediately spots problems.  For anyone who is an entrepreneur or small business owner, this is a very good habit to develop. The biggest mistake advertisers make is not making it easy for someone to find and/or buy their product.  #1 – Imagine that you have just moved to a new geographic area.  Notice that ads will invariably say a ...

    Posted at April 24, 2013 | By : | Categories : Market,Our Work | 0 Comment
  • Why We Need Marketing

    You, like me, are self-employed.  You know your industry, your product, your target audience.  But, how can you get a handle on marketing?  There are so many choices – enough to boggle the entrepreneur’s mind! First of all, think about what you want to accomplish by spending money on marketing.  What are your marketing goals?    Here are two critical reasons why marketing in some form is needed by small business: #1 – We need ...

    Posted at January 23, 2013 | By : | Categories : Market,Our Work,Plan | 0 Comment
  • World’s Best Ad

    My husband has often said that I “dragged him kicking and screaming” into the world of self-employment in 2000.  I have to remind him that he became a successful entrepreneur in 1973. Seventeen words in a local newspaper put my husband through four years of private college.  Before you get too excited, remember that ...

    Posted at January 9, 2013 | By : | Categories : Market,Our Work,Plan,Produce | 3 Comments
  • Look At These Before You Decide

    How is your small business "positioned" in the marketplace?  We have looked at  Three Top Picks For Positioning:  A) price, B) quality and C) variety.  In addition, consider three more:  D) value, E) convenience and F) emotional connection.   D. Value Value implies that buyers will be satisfied that they have paid a fair price.  Their purchase will not fall apart or quickly fail, and is priced in the middle of the range for similar products ...

    Posted at January 2, 2013 | By : | Categories : Market,Our Work,Plan | 0 Comment
  • The Big Three: Top Picks for Positioning

    Most businesses focus on one of three primary “positionings” in order to define themselves – and their products – for their target market. (See

    Posted at December 27, 2012 | By : | Categories : Market,Our Work,Plan | 0 Comment
  • Build It and They Might Come – Positioning Your Business

    Some entrepreneurs count on a good product to generate success. “Build it and they will come” is their business plan. “Build it and they might come,” would be more appropriate. Buyers will not come unless you can frame the product in a way ...

    Posted at December 19, 2012 | By : | Categories : Market,Our Work,Plan | 0 Comment
  • Finding Your Target Audience

    Identifying the Target Audience for your start-up or small business is an important step. Picture a friend, family member, or acquaintance who is very likely to purchase and enjoy your product. Begin building a profile including age, marital status, gender and presence of children. Add demographics, psychographics and firmographics as appropriate. (See What Is Your ...

    Posted at December 12, 2012 | By : | Categories : Analyze,Market,Our Work,Plan | 0 Comment
  • Identifying Potential Buyers: What Is Your Target Market?

    Entrepreneurs and small business owners tend to focus on their product or service.  But, to generate sales, there is another important consideration. What is your target market? What does that mean? The target market (or target audience) is the group of potential buyers of your product or service who are most likely to be interested and make a purchase.  If you can identify your ...

    Posted at December 5, 2012 | By : | Categories : Market,Our Work,Plan | 1 Comment
  • The Power of “Thank You”

    Today is a short work day for many in the United States.  We leave early to take care of last-minute preparations for our Thanksgiving celebration – or travel to see people we miss.  Some offices close early while others are in the thick of Black Friday preparation – their busiest day of the year. Before you leave work today -- no matter what time that is -- you may want to do one more thing.  Take advantage of a great ...

    Posted at November 21, 2012 | By : | Categories : Market,Our Work | 0 Comment
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