Market

  • Display Your Credentials

    Humility is a wonderful character trait.  However, there is a big difference between bragging and establishing credibility.  If we want our customers to be comfortable working with us, they need to be confident that we can do the work. There are a number of practitioners who are required to display their state license, such as dentists, veterinarians, counselors and dieticians.  In addition, ...

    Posted at July 17, 2014 | By : | Categories : Market,Our Work | 0 Comment
  • Is Your Business on Track for the Year?

      June 25th!  Where has this year gone?  We are half-way through the calendar year, which is the fiscal (budget) year for most small businesses. How is your year going?  Are you meeting your sales goals?  Are your business plans in good shape for the second half of the year?   This is an excellent time to take a moment and evaluate your status.  Whether ...

    Posted at June 25, 2014 | By : | Categories : Analyze,Market,Our Work,Plan,Produce | 0 Comment
  • Simple Five-Star Idea: Go on the Offensive

    When we make a promise to customers, vendors, or employees, they remember it!  If circumstances change our ability to keep our promise, it is best to go on the offensive and communicate clearly with everyone involved. Recently, I had a verbal contract with a service provider to produce documents by a federally-mandated deadline.  I chose this person because of her innovative and ...

    Posted at June 18, 2014 | By : | Categories : Market,Our Work,Produce | 0 Comment
  • Make Your Office Work: Style Matters

    Your office is a physical representation of your small business.  When an outsider – or even employee – enters it, what do the contents of the workplace say about your business?  Are they consistent with your Business Objectives or Mission Statement?  Will your office send an unintended – potentially damaging – message to others? You can choose to send specific messages about ...

    Posted at May 28, 2014 | By : | Categories : Analyze,Market,Our Work,Plan,Produce | 0 Comment
  • Spend Promotional Dollars Effectively

    Marketing promotions should clearly identify the products or services your small business offers and where to find them.  If the promotions get to your target market, they should be effective.  Sadly, too many entrepreneurs waste precious dollars. How many calendars did you receive in December?  I got five:  two from publications to which I subscribe, one from a non-profit to which I donate, one from an industry vendor, ...

    Posted at March 5, 2014 | By : | Categories : Market,Our Work,Plan | 0 Comment
  • Plan Ahead for 4th Quarter Holidays

    “It is only February!” you say.  Exactly.  Now is the time to plan your 4th quarter efforts so that your small business will reach its objectives! Many businesses fall into one of the following three categories:   Big ...

    Posted at February 26, 2014 | By : | Categories : Analyze,Market,Our Work,Plan | 0 Comment
  • Competition Can Make Us Stronger

    When we have a small business, paying attention to the competition is especially critical.  If they improve, we need to do the same – although not necessarily in the same way. Big companies tend to be good at offering wide variety, but many struggle with service excellence.  Small companies often lack breadth, but can compete with strength in service, or ...

    Posted at February 19, 2014 | By : | Categories : Analyze,Market,Our Work,Plan,Produce | 0 Comment
  • Rethink Your Definition of Competition

    We tend to look at business competition in a straight-forward way.  If we sell flowers, for example, we compete with other florists.  However, our competition may be much broader than that: Some potential customers want flowers, and nothing else will do.  Other potential customers are simply gift givers.  They do not have ...

    Posted at February 12, 2014 | By : | Categories : Analyze,Market,Our Work,Plan | 0 Comment
  • Merchandising Examples for Small Businesses

      Merchandising is an effective tool that every entrepreneur should use to increase sales. Merchandising is often tied to getting customers to buy more at one time, which is more likely to turn them into regular buyers. Packaging multiple products or services together does not always require a lower price.  Often, a target customer needs help ...

    Posted at January 29, 2014 | By : | Categories : Market,Our Work | 0 Comment
  • The Difference Between Marketing and Merchandising

    We hear a lot about marketing, but merchandising is just as critical to success.  What is the difference? Marketing includes the efforts made to inform the target market that our products and/or services are available for purchase.  Some are direct (e.g., “buy this!”) and some are subtle (e.g., promote brand awareness). Merchandising focuses on product and its presentation to ...

    Posted at December 18, 2013 | By : | Categories : Market,Our Work,Produce | 0 Comment
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