• Don’t Make It Hard for People to Find Your Business

    By definition, business cards should 1) show we are serious about our business endeavors, 2) make it possible for the recipients to communicate with us and 3) convey a consistent image. If a recipient finds a card unreadable or incomplete, the card may be discarded rather than remembered. ...

    Posted at July 7, 2017 | By : | Categories : Market,Our Work,Plan | 0 Comment
  • Give Simple, Timely Thanks

    In case you have been too busy to notice, Thanksgiving is almost here! And, yes, that means Christmas is just around the corner. Whether or not this is your busiest business season, life and work are about to ...

    Posted at November 21, 2015 | By : | Categories : Market,Our Work | 0 Comment
  • Reinforce Your Company Name and Contact Information

      The van in front of me at the red light had a list of services on its back doors. With nothing else to look at, I read the list. Hmm. We could use some of those services! But, wait. There was no company name, phone number or website address. At the next light, I was beside the same vehicle. There ...

    Posted at October 28, 2015 | By : | Categories : Analyze,Market,Our Work,Plan | 0 Comment
  • Are You Presenting Your Business Name Clearly?

    Names should be clear and memorable, as we discussed

    Posted at October 21, 2015 | By : | Categories : Analyze,Market,Our Work,Plan | 0 Comment
  • What’s in a Name?

      What is important to consider in choosing a specific business name? Let’s start by looking at possible Objectives for a new business name, such as: o    Meaningful to the target market; relevant; ties to the products or services sold. o    Easy to remember: simple, melodious, clever; not too long. o    Easy to understand: makes sense; fits local vernacular. o    Easy to find ...

    Posted at October 14, 2015 | By : | Categories : Analyze,Market,Our Work,Plan | 0 Comment
  • What Circumstances Make a Company Name Important?

    Does a specific name matter to a business? It can matter a great deal, depending on the nature of the operation. Situations in which name selection is very important: o    A retail store/warehouse/outlet is hard to locate; and/or prospective customers need to search for contact information online. If the name is hard to remember, people will have difficulty locating and ...

    Posted at October 7, 2015 | By : | Categories : Analyze,Market,Our Work,Plan | 0 Comment
  • Building Personal Relationships with Prospective Customers

    Last week, we reviewed an example of Relationship Marketing as it applies to existing customers. We definitely need our customers to buy again, but we also need to build ...

    Posted at September 30, 2015 | By : | Categories : Analyze,Market,Our Work | 0 Comment
  • Building Personal Relationships with Customers

    Do you have a relationship with your customers? Research has shown that customer loyalty can be enhanced when customers believe that they are connected to you in a positive way. This is called “Relationship Marketing.” The manager of my health club recently reinforced this with me. He was talking about new upgrades ...

    Posted at September 23, 2015 | By : | Categories : Market,Our Work | 0 Comment
  • When Are You Open For Business?

    Do your prospects and customers know when they can reach you? For the self-employed, there is a difference between the hours in which we are working, and the hours in which we can be reached by prospects and customers. The former is likely to be longer – perhaps much ...

    Posted at August 15, 2015 | By : | Categories : Analyze,Market,Our Work,Plan | 0 Comment
  • Make Them Happy

    “My job is to make you happy,” our waitress said with a genuine smile. When is the last time someone told you that? In an authentic way? Is this what your small business does? Do ...

    Posted at July 29, 2015 | By : | Categories : Analyze,Market,Our Work,Plan,Produce | 0 Comment
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