Analyze

  • Make Them Happy

    “My job is to make you happy,” our waitress said with a genuine smile. When is the last time someone told you that? In an authentic way? Is this what your small business does? Do ...

    Posted at July 29, 2015 | By : | Categories : Analyze,Market,Our Work,Plan,Produce | 0 Comment
  • Does Compassion Marketing Make Sense for Your Business?

    Back in 1985, I was so surprised by an ad in Advertising Age that I cut it out and filed it. “If we give up one client lunch this week,” it reads, “we can feed a million people in Ethiopia.” Recently, I found my copy and was struck by the subsequent growth of similar ties to non-profits by ...

    Posted at July 15, 2015 | By : | Categories : Analyze,Market,Our Work,Plan | 0 Comment
  • Understanding Your Business: Count the Cost

    Are you in business to make a profit? That may sound like a silly question, but it is remarkable how many people do not look at the numbers related to their small business. Some are not sure of their financial results and they are afraid ...

    Posted at July 8, 2015 | By : | Categories : Analyze,Our Work,Plan | 0 Comment
  • Danger Zone: A Company Out of Balance

    What an incredible job this company does! Beautiful work. I am not sure how they get each installation to fit so perfectly. The two people who own this small business work incredibly hard, having built their operation on a shoestring. There is much to admire about the way that they operate. Their products are relatively expensive, but offer extremely-high quality – thus, ...

    Posted at July 1, 2015 | By : | Categories : Analyze,Market,Our Work,Plan,Produce | 0 Comment
  • Marketing 101: No Apology Necessary

    Business ownership requires many strategic decisions. Often they involve product (or service) design, selection and pricing. We have to make careful choices in light of our costs and our competition. Some months ago, I was at a book fair, offering encouragement to young writers. Several published authors were there, offering free advice and selling their printed books. One gentleman writer kept apologizing ...

    Posted at June 24, 2015 | By : | Categories : Analyze,Market,Our Work,Plan | 0 Comment
  • Writing a Book is Eerily Similar to Starting a Business

    At long last, my first book has been published! (More on that later.) I have always viewed authors as small business owners. Now I can attest that the process of writing, publishing and marketing a book is eerily similar to starting a small business: o   We must start with an idea. Then we must grow it, focusing and refining ...

    Posted at June 3, 2015 | By : | Categories : Analyze,Market,Our Work,Plan,Produce,Uncategorized | 0 Comment
  • Opportunities Taken

    Recently, we looked at several ways to identify needs that could become opportunities for your business.  Soon after writing those words, I boarded a plane for two weeks of touring in Alaska.  Examples of “opportunities taken” were everywhere – far too many to share them all.  Here are a few:   Vendors at the Dallas Airport has both expected and unexpected products for travelers.   Of course, there were products that ...

    Posted at August 13, 2014 | By : | Categories : Analyze,Market,Our Work,Plan,Produce | 0 Comment
  • Need Represents Opportunity

    Wherever there is a need, there is an opportunity for someone to create a product or service to satisfy it.  Thus, we must open our eyes to the needs of our existing clients or customers.  As entrepreneurs, we must be observant so that we will recognize any “holes” in our service or product offering, and create a way to fill them.   We ...

    Posted at July 23, 2014 | By : | Categories : Analyze,Our Work,Plan | 0 Comment
  • Our Work: Garbage In, Garbage Out

    A small business can become clogged with unwanted or unnecessary refuse.  Our job is to keep it from degrading our productivity.  There are several kinds of garbage – both literal and figurative -- that can sink our businesses if we are not careful. Over-Scheduling Managing our calendar is essential.  It can be difficult to keep our attention on the most important ...

    Posted at July 9, 2014 | By : | Categories : Analyze,Our Work,Plan,Produce | 0 Comment
  • Is Your Business on Track for the Year?

      June 25th!  Where has this year gone?  We are half-way through the calendar year, which is the fiscal (budget) year for most small businesses. How is your year going?  Are you meeting your sales goals?  Are your business plans in good shape for the second half of the year?   This is an excellent time to take a moment and evaluate your status.  Whether ...

    Posted at June 25, 2014 | By : | Categories : Analyze,Market,Our Work,Plan,Produce | 0 Comment
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