Our Work

  • Don’t Make It Hard for People to Find Your Business

    By definition, business cards should 1) show we are serious about our business endeavors, 2) make it possible for the recipients to communicate with us and 3) convey a consistent image. If a recipient finds a card unreadable or incomplete, the card may be discarded rather than remembered. ...

    Posted at July 7, 2017 | By : | Categories : Market,Our Work,Plan | 0 Comment
  • Are Entrepreneurs Bred or Born?

    I can spot sure-fire entrepreneurs by the way their eyes light up when talking about their businesses. As Gary Vaynerchuk (@garyvee) said: “A real entrepreneur is in it because she or he has no choice. They are dragged by their heart to build businesses and execute them. They aren’t driven by the money or the current coolness of it. They do it because they have no choice, not because it’s ‘hot’ right now.” Exactly! Owning a business has been ...

    Posted at May 12, 2017 | By : | Categories : Our Lives,Our Work | 2 Comments
  • Give Simple, Timely Thanks

    In case you have been too busy to notice, Thanksgiving is almost here! And, yes, that means Christmas is just around the corner. Whether or not this is your busiest business season, life and work are about to ...

    Posted at November 21, 2015 | By : | Categories : Market,Our Work | 0 Comment
  • Reinforce Your Company Name and Contact Information

      The van in front of me at the red light had a list of services on its back doors. With nothing else to look at, I read the list. Hmm. We could use some of those services! But, wait. There was no company name, phone number or website address. At the next light, I was beside the same vehicle. There ...

    Posted at October 28, 2015 | By : | Categories : Analyze,Market,Our Work,Plan | 0 Comment
  • Are You Presenting Your Business Name Clearly?

    Names should be clear and memorable, as we discussed

    Posted at October 21, 2015 | By : | Categories : Analyze,Market,Our Work,Plan | 0 Comment
  • What’s in a Name?

      What is important to consider in choosing a specific business name? Let’s start by looking at possible Objectives for a new business name, such as: o    Meaningful to the target market; relevant; ties to the products or services sold. o    Easy to remember: simple, melodious, clever; not too long. o    Easy to understand: makes sense; fits local vernacular. o    Easy to find ...

    Posted at October 14, 2015 | By : | Categories : Analyze,Market,Our Work,Plan | 0 Comment
  • What Circumstances Make a Company Name Important?

    Does a specific name matter to a business? It can matter a great deal, depending on the nature of the operation. Situations in which name selection is very important: o    A retail store/warehouse/outlet is hard to locate; and/or prospective customers need to search for contact information online. If the name is hard to remember, people will have difficulty locating and ...

    Posted at October 7, 2015 | By : | Categories : Analyze,Market,Our Work,Plan | 0 Comment
  • Building Personal Relationships with Prospective Customers

    Last week, we reviewed an example of Relationship Marketing as it applies to existing customers. We definitely need our customers to buy again, but we also need to build ...

    Posted at September 30, 2015 | By : | Categories : Analyze,Market,Our Work | 0 Comment
  • Building Personal Relationships with Customers

    Do you have a relationship with your customers? Research has shown that customer loyalty can be enhanced when customers believe that they are connected to you in a positive way. This is called “Relationship Marketing.” The manager of my health club recently reinforced this with me. He was talking about new upgrades ...

    Posted at September 23, 2015 | By : | Categories : Market,Our Work | 0 Comment
  • Long-Term Security: Manage Your Profit Distributions

    What is one of the top reasons for business failure? The poor financial management of owners who use their small businesses as personal savings accounts. One of the most important rules of a business startup is to open a dedicated business bank account. Deposit an initial sum that serves as a capital account. The ...

    Posted at September 16, 2015 | By : | Categories : Analyze,Our Work,Plan | 0 Comment
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