Blog

Helping you plan, start and grow your business

  • Does Compassion Marketing Make Sense for Your Business?

    Back in 1985, I was so surprised by an ad in Advertising Age that I cut it out and filed it. “If we give up one client lunch this week,” it reads, “we can feed a million people in Ethiopia.” Recently, I found my copy and was struck by the subsequent growth of similar ties to non-profits by ...

    Posted at July 15, 2015 | By : | Categories : Analyze,Market,Our Work,Plan | 0 Comment
  • Where Do You Look for Treasure?

    Are your eyes open? As it has been throughout history, the world is a scary place. But there is beauty right in front of you. Are you looking for it? Are you looking at it? This summer, take extra time to enjoy the treasure you may otherwise ignore. Do this even ...

    Posted at July 10, 2015 | By : | Categories : Body,Mind,Our Lives,Relationships,Spirit | 0 Comment
  • Understanding Your Business: Count the Cost

    Are you in business to make a profit? That may sound like a silly question, but it is remarkable how many people do not look at the numbers related to their small business. Some are not sure of their financial results and they are afraid ...

    Posted at July 8, 2015 | By : | Categories : Analyze,Our Work,Plan | 0 Comment
  • An Ovation for the Founders!

    On the eve of our nation’s birthday, it is time to give a standing ovation to our Founders. When we look back at them, it is easy to view ...

    Posted at July 3, 2015 | By : | Categories : Body,Mind,Our Lives,Relationships,Spirit | 0 Comment
  • Danger Zone: A Company Out of Balance

    What an incredible job this company does! Beautiful work. I am not sure how they get each installation to fit so perfectly. The two people who own this small business work incredibly hard, having built their operation on a shoestring. There is much to admire about the way that they operate. Their products are relatively expensive, but offer extremely-high quality – thus, ...

    Posted at July 1, 2015 | By : | Categories : Analyze,Market,Our Work,Plan,Produce | 0 Comment
  • How Does Social Media Make You Feel?

    Marketing and media experts agree. Social media are major influences on our lives. We are drawn to them. What do we have to say to the world? What are other people saying? We want to know! The question is this: How do we feel after we have immersed ourselves in Facebook or Twitter or any other social medium for an extended period? Social media is not inherently bad. I like keeping up with family and friends. However, ...

    Posted at June 29, 2015 | By : | Categories : Mind,Our Lives,Relationships,Spirit | 0 Comment
  • Marketing 101: No Apology Necessary

    Business ownership requires many strategic decisions. Often they involve product (or service) design, selection and pricing. We have to make careful choices in light of our costs and our competition. Some months ago, I was at a book fair, offering encouragement to young writers. Several published authors were there, offering free advice and selling their printed books. One gentleman writer kept apologizing ...

    Posted at June 24, 2015 | By : | Categories : Analyze,Market,Our Work,Plan | 0 Comment
  • Destruction Made New

    Fireweed inhabits nooks and crannies, meadows, and roadside beds all over Alaska. A gorgeous pink wildflower, these summer blooms should be the state flower. Perhaps it seems incongruous that a plant named for fire would be so closely identified with ...

    Posted at June 21, 2015 | By : | Categories : Our Lives,Spirit | 2 Comments
  • Marketing 101: Can Your Target Market See You?

      Can your business be readily seen by your target market? Or, are you hidden from view? The box turtle is designed to blend into its surroundings for protection from predators. However, camouflage is the last thing a small business needs! There are three essential aspects of visibility: where, what and how.   Where:  Do ...

    Posted at June 19, 2015 | By : | Categories : Market,Our Work,Uncategorized | 0 Comment
  • Have You Ever Been Misled by a First Impression?

    Our day began simply enough. Family time at the beach, sitting in our comfy chairs watching the waves, our kids, and the other beach-goers. We relished the time to refresh and rejuvenate. Reading is a big part of our beach experience. We love to dip into our stacks ...

    Posted at June 12, 2015 | By : | Categories : Mind,Our Lives,Relationships | 0 Comment