Blog

Helping you plan, start and grow your business

  • We Cannot Please Everyone

    There will always be people who do not like us, no matter what we do to win their praise or affection.  But, that is as it should be. When I was in high school, an acquaintance got me to ask my mother to do something for her.  This girl, who was rather indulged by her divorced mother, was distressed when ...

    Posted at March 7, 2014 | By : | Categories : Mind,Our Lives,Relationships,Spirit | 0 Comment
  • Spend Promotional Dollars Effectively

    Marketing promotions should clearly identify the products or services your small business offers and where to find them.  If the promotions get to your target market, they should be effective.  Sadly, too many entrepreneurs waste precious dollars. How many calendars did you receive in December?  I got five:  two from publications to which I subscribe, one from a non-profit to which I donate, one from an industry vendor, ...

    Posted at March 5, 2014 | By : | Categories : Market,Our Work,Plan | 0 Comment
  • The Distance Between East and West

    Quite surprising it was – and reassuring.  A wonderful end to a long day. Recently, our family prepared for our son’s college semester abroad, in Taiwan.  Getting supplies.  Tracking down documents.  Sharing dinners at favorite restaurants.  Hanging out.  After all, he does not plan to return for six months.  The ...

    Posted at February 28, 2014 | By : | Categories : Mind,Our Lives,Relationships,Spirit | 0 Comment
  • Plan Ahead for 4th Quarter Holidays

    “It is only February!” you say.  Exactly.  Now is the time to plan your 4th quarter efforts so that your small business will reach its objectives! Many businesses fall into one of the following three categories:   Big ...

    Posted at February 26, 2014 | By : | Categories : Analyze,Market,Our Work,Plan | 0 Comment
  • What Type of Competition Motivates You?

    Our daughter was never very competitive as a young child.  She was not highly motivated to get the top grade or run the fastest.  But, then, she found something she loved: horses.  She embraced the competition and found her work ethic. As a teen, she began competing in horse shows.  Marilyn used to ride Stormy, a pony that ...

    Posted at February 21, 2014 | By : | Categories : Body,Mind,Our Lives,Relationships | 2 Comments
  • Competition Can Make Us Stronger

    When we have a small business, paying attention to the competition is especially critical.  If they improve, we need to do the same – although not necessarily in the same way. Big companies tend to be good at offering wide variety, but many struggle with service excellence.  Small companies often lack breadth, but can compete with strength in service, or ...

    Posted at February 19, 2014 | By : | Categories : Analyze,Market,Our Work,Plan,Produce | 0 Comment
  • Good Competition versus Bad Competition

    Why do Olympians work hard?  The answer is that they will be competing against the best in the world.  They work their bodies and harden their minds to compete at the highest level.  In contrast, people who believe that they are much better than anyone else – or much worse -- may have little incentive to work hard. I am ...

    Posted at February 14, 2014 | By : | Categories : Mind,Our Lives,Relationships | 0 Comment
  • Rethink Your Definition of Competition

    We tend to look at business competition in a straight-forward way.  If we sell flowers, for example, we compete with other florists.  However, our competition may be much broader than that: Some potential customers want flowers, and nothing else will do.  Other potential customers are simply gift givers.  They do not have ...

    Posted at February 12, 2014 | By : | Categories : Analyze,Market,Our Work,Plan | 0 Comment
  • Act Like a Kid for a Day

    Business ownership is serious work, but recent snowy weather has reminded me of a day when my husband and I played hooky from work.  Now that I think of it, I am not sure why we have not done this more often! In the South, we do not get a lot of snow.  But, a couple ...

    Posted at February 7, 2014 | By : | Categories : Mind,Our Lives | 0 Comment
  • Do Not Fall in Love with Your Business

    Appreciate it.  Invest in it.  Be proud of it.  But do not fall in love with your own business or you will not be able to see it clearly. We often hear that newly-weds are blissfully happy because they only see the positives of their relationship.  They are immune – for a time – to the annoyances and complications that ...

    Posted at February 5, 2014 | By : | Categories : Analyze,Our Work,Plan | 0 Comment