Author Archive

  • Don’t Make It Hard for People to Find Your Business

    By definition, business cards should 1) show we are serious about our business endeavors, 2) make it possible for the recipients to communicate with us and 3) convey a consistent image. If a recipient finds a card unreadable or incomplete, the card may be discarded rather than remembered. ...

    Posted at July 7, 2017 | By : | Categories : Market,Our Work,Plan | 0 Comment
  • Are Entrepreneurs Bred or Born?

    I can spot sure-fire entrepreneurs by the way their eyes light up when talking about their businesses. As Gary Vaynerchuk (@garyvee) said: “A real entrepreneur is in it because she or he has no choice. They are dragged by their heart to build businesses and execute them. They aren’t driven by the money or the current coolness of it. They do it because they have no choice, not because it’s ‘hot’ right now.” Exactly! Owning a business has been ...

    Posted at May 12, 2017 | By : | Categories : Our Lives,Our Work | 2 Comments
  • Give Simple, Timely Thanks

    In case you have been too busy to notice, Thanksgiving is almost here! And, yes, that means Christmas is just around the corner. Whether or not this is your busiest business season, life and work are about to ...

    Posted at November 21, 2015 | By : | Categories : Market,Our Work | 0 Comment
  • Developing Our “Basketball Eyes”

    Last Friday night was a big night for the Wheaton family! My husband and I attended our first ACC basketball game of the season. We love college ball, and will happily attend any local game when we have an opportunity to get tickets. Otherwise, we hunker down in front of our big-screen television, bought specifically for basketball ...

    Posted at November 15, 2015 | By : | Categories : Mind,Our Lives,Relationships,Spirit | 0 Comment
  • Reinforce Your Company Name and Contact Information

      The van in front of me at the red light had a list of services on its back doors. With nothing else to look at, I read the list. Hmm. We could use some of those services! But, wait. There was no company name, phone number or website address. At the next light, I was beside the same vehicle. There ...

    Posted at October 28, 2015 | By : | Categories : Analyze,Market,Our Work,Plan | 0 Comment
  • Don’t Just Do It — Say It

    We live in a hurry-up, hustle-bustle world, with our personal lives often crammed between business obligations and getting through the personal necessities of each day. When there ...

    Posted at October 23, 2015 | By : | Categories : Our Lives,Relationships | 0 Comment
  • Are You Presenting Your Business Name Clearly?

    Names should be clear and memorable, as we discussed

    Posted at October 21, 2015 | By : | Categories : Analyze,Market,Our Work,Plan | 0 Comment
  • I Will Be Your Sam

    Samwise Gamgee is one of my favorite fictional characters, and I am not alone in that choice. Do you know him? Although Sam is a Hobbit – a not-quite-human being – he is an earnest, loyal, brave, hard-working character in the three-book series, The Lord of the Rings by J.R.R. Tolkein. In the books, Sam’s friend, Frodo, takes on a dangerous mission to save Middle Earth from the growing forces of evil. Sam volunteers to be ...

    Posted at October 16, 2015 | By : | Categories : Our Lives,Relationships | 0 Comment
  • What’s in a Name?

      What is important to consider in choosing a specific business name? Let’s start by looking at possible Objectives for a new business name, such as: o    Meaningful to the target market; relevant; ties to the products or services sold. o    Easy to remember: simple, melodious, clever; not too long. o    Easy to understand: makes sense; fits local vernacular. o    Easy to find ...

    Posted at October 14, 2015 | By : | Categories : Analyze,Market,Our Work,Plan | 0 Comment
  • Living Up to Our Potential

    About a year ago, every member of my family got a new smart phone. We all love them, there is no doubt about that! However, there is a wide variance in the extent ...

    Posted at October 10, 2015 | By : | Categories : Mind,Our Lives,Relationships | 0 Comment
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